2PM’s Taecyeon & Kim Woo Bin Suit Up To Promote Menswear Brand ‘Sieg Fahrenheit’

Kim Woo Bin and 2PM's Taecyeon have been selected as new models for menswear brand ‘Sieg Fahrenheit.’ The menswear brand ‘Sieg Fahrenheit’ has selected Kim Woo Bin as the brand model along with the existing model 2PM’s Taecyeon, launching marketing for the upcoming S/S season. 

Starting with the new season, the two models will carry out various activities to promote the brand. The brand has been catching attention by selecting two models at the same time, which is unusual in the industry. As the new brand model, Kim Woo Bin is expected to positively influence the brand with his popularity earned from various activities in movies, variety shows and more.   Kim Woo Bin’s urban and sophisticated image and Sieg Fahrenheit’s trendy and sensuous products will likely create a synergy effect while the existing model Taecyeon will continue to promote the brand with his healthy and masculine image. The creative director of Sieg Fahrenheit Jung Du Young told enews on January 28, “We’re very happy and are looking forward to work with Kim Woo Bin, who is loved by people across all ages and genders. Please show your interest and support for the S/S season brand clothes presented by Kim Woo Bin and Ok Taecyeon.”