On June 10, the Chinese unisex clothier Semir published the latest photos featuring Kim Soo Hyun. In the pictorial, Kim is depicted in casualwear and appears to be the perfect guy-next-door. His ensembles range from plaid button-ups paired with denim to a white dress shirt with pink, slim-fitting slacks. He exudes a youthful appearance in fashions from Semir, which feature looks that are appropriate for college classrooms and after-hours style. The outfits serve as a stark contrast to the businesswear styles that are depicted in his sponsored shoots for ZIOZIA and the outdoors wear of Beanpole. Kim is one of the spokesmodels for the brand, along with "Pinocchio" star Lee Jong Suk. He commands some of the highest rates of K-Drama stars for endorsements. In December 2014, his rate had reportedly increased to a range of between $800,000 to $1 million USD for ads, following the popularity of "My Love f...
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